The Ease of the Internet

It is easier than ever to create things on the Internet. In fact, it will always be easier than ever to create things on the Internet. It’s always on, therefore, it improves infinitely.

With the recent announcements that Posterous, Tweetdeck and Google Reader are sunsetting, my old school ways of navigating the Interwebs were compromised. As I research alternatives for these services, I’ve realized just how much easier it is for anyone to create things on the Internet.

It’s easier than ever to create a website. With limited development knowledge and $16/month, you can go from zero to a respectfully designed .com in hours. Just ask Squarespace.

It’s easier than ever to launch a paid social campaign. Without any formal media training or negotiation skills, you can buy placement on Facebook or Twitter with the click of a button (and a credit card).

It’s easier than ever to code. It’s so easy, that Code.org makes the case that giving commands to a computer is just like giving commands to a dog. Anyone can do it.

Don’t let The Ease of the Internet fool you. It will get harder as it gets easier. Easier may mean access, affordability and scale. But it also means that it will be harder than ever to be unique. The takeaway? If you remain clear on intent and focus on delivering value, The Ease of the Internet will work in your favor.