The Do/Think Ratio
To do, one must think. To think, one must do. Especially in the digital world.
Solid digital strategists are equally as interested in (and good at) doing as they are thinking.— Craig Pladson (@craigpladson) December 6, 2012
Context to these 140 characters is needed to fully describe what I mean by this.
Think about it this way. It wouldn’t make sense for you to write the guidebook for something you’ve never put together before. You would not have the level of knowledge it takes to properly describe what needs to be done.
Going through experiences that help you describe what needs to be done is one of the key traits of successful digital strategists. Hands-on experience with the what and the how better positions you to figure out the why.
There is a big difference between understanding how your digital strategy will work and describing why you think it might work. Those who favor the former over the latter will find themselves in a better position to provide insight and inspire remarkable ideas.