Infinitely Improving Creativity

The Internet infinitely improves our ability to create. Today was no exception. Twitter announced their objectives-based campaign platform.

It's easier than ever to plan and buy media, mock up prototypes and code with reasonable design. It's easier than ever to understand whether or not what you've created is working.

Should media planners, user experience designers, illustrators, developers and analysts be worried about this trend? Certainly not the great ones. Maybe the average ones. The difference between great and average comes down to quality and opportunity cost.

The Internet may infinitely improve your ability to create, but it's up to you to find your sweet spot. By doing this, you'll bypass the race towards average and specialize in greatness.