To Follow, Or Not To Follow?

How do you decide whom to follow on Twitter?

I find this to be a fascinating question because no one person has the same answer. There seems to be common themes among answers, but everyone has a unique perspective on how they decide whether or not they should follow someone on Twitter.

Here are the things I think about when deciding whether or not to follow someone:

  • Relevancy: is the person posting information relevant to my interests? A quick glance at someone’s bio is a good indicator of this, followed by reading through his or her most recent posts.
  • Accessibility: if the person has protected their tweets, I will not follow them. If you join Twitter and protect your tweets, you’re missing the point. You’re following others because your interested in what they have to say. Why not give back the same in return without requiring people to have to ask your permission? No picture, bio and / or website? Probably not a follow.
  • Frequency: given how useful I find Twitter, I typically post a handful of messages per day. Either my own individual posts, @ replies or retweets. This may be too much for some people. They either unfollow or don’t follow me in the first place. I do the same as I look at other people’s Twitter feeds. 25 posts a day is too much, 2 posts in the past year isn’t enough.
  • Sharing and interaction: if a person is willingly sharing their insights and perspectives with others through tweets or blog posts, I’ll usually follow. Assuming their serving up relevant content, accessible and tweeting at a reasonable pace. A person @ replying to questions or comments is a plus.

How do you decide whom to follow on Twitter?