Why You Don't Need a Digital Strategy
In addition to a digital strategy, here are a bunch of other strategies you don’t need ...
Social media strategy, content strategy, user experience strategy, Facebook strategy, Twitter strategy, Tumblr strategy, Instagram strategy, Pinterest strategy, mobile strategy, app strategy, engagement strategy, influencer strategy and so on.
These are modern marketing enablers, not strategies.
Modern marketing enablers are overemphasized when a brand is not confident in its purpose. These enablers become strategy-disguised as a compromise for this uncertainty.
Think differently about how you might to respond to someone asking you for a digital strategy. Think again about asking your agency partner to create a digital strategy for you. Think more about your brand purpose and how modern marketing enablers can help get you there.