What Is A Digital Strategist?

Three years ago, I wrote a long-winded post about what a Digital Strategist is. It was actually the first blog post I ever wrote. Back then, there were 849,000 search results for “digital strategist.” Now there 23,000,000.

In other words, it’s 27 times more difficult to find an answer to what this phrase means. Or, maybe it’s 27 times more popular now? Either way, there’s lots of noise to be had on trying to make it meaningful.

I still think it’s the job of a digital strategist to surface the non-obvious and unexpected relationships among people, brands and technology. If we’re able to do this, it makes our intent more clear and better articulates how we can bring value to people’s lives. However, a big miss in my previous description is the importance of purpose. Which I think I’ve pretty well covered in subsequent posts.

At some point, digital strategy won’t even exist. Digital strategy will just be. We describe it as such now to explicitly call out people who are able to make marketing sense of the Internet. Eventually, most - if not all - experiences with brands will be digital. Strategy will just be strategy.

In the meantime, the digital strategist nomenclature will persist. Since we’re stuck with it for awhile, I’ve reconsidered what it really means. Which is important, considering it’s what I do for a living.

A digital strategist inspires brands to be purposeful [on the Interwebs]. This is done by delivering value to the sweet spot between people, culture, brands and technology. By doing this, brands are encouraged to be held accountable for the relationships they continually foster with people.

Sure, there may be 23 million ways people try to describe digital strategy. But let’s make sure not to make it 27 times more confusing. Hopefully this post is a good first step in making that happen.