Craig Pladson

Craig Pladson
Strategist and educator



I've spent my career creating digital strategies and experiences for brands such as Cheerios, Lucky Charms, Land O'Lakes, Boston Scientific, Mayo Clinic, Johnson & Johnson, Laureate International Universities and more. All of this has been made possible by working for great companies like General Mills, Colle+McVoy, Digital River and GoKart Labs - where I currently work as Marketing Director.

I received my Bachelor of Arts from Gustavus Adolphus College and a Master of Business Administration from the University of St. Thomas. To continue my pursuit in education, I spend my mornings adjunct teaching at the University of Minnesota in the School of Journalism and Mass Communication.



Inventing, making and marketing digital products in education and healthcare



Adjunct Teaching in the School of Journalism and Mass Communication



Leading digital strategy and planning for one of America's most loved brands

Craig is smart, driven, insanely collaborative – and attracts networks of people who want to align and build great things together. And quite simply, he is good people, with good humor to boot.
— Sharon V. Panelo, Agency Partner While at General Mills
Craig is truly an expert at understanding how brands can thoughtfully connect with their audiences in ways that deliver on the brand’s purpose and objectives. He approaches every project or business problem with strategic focus and creative thinking.
— Casie Cook, Worked on My Team at Colle+McVoy
Craig is an outstanding Marketer. He has the ability to review a situation, asses areas that require attention, and recommend and execute the indicated solutions. Furthermore, he can enroll the necessary stakeholders to expedite the solutions in a timely and cost effective manner.
— Brian Bolshin, Manager at