Cheerios Digital Experience

From 2013 - 2015, I led the digital team in Big G at General Mills that included strategists, producers, community managers, designers and writers. During this time, most of my efforts were spent building a new digital experience from the ground up for Cheerios. This included leading new brand positioning, creating a new website, launching the brand into social media and planning for a Super Bowl spot.


Created in partnership with The Family Dinner Project, this initiative aspires to remind families about the importance of connection and togetherness at the breakfast table. In February 2014, Fast Company recognized The Family Breakfast Project as the #1 example of a brand showing that good business and good causes can go hand in hand. In a matter of months, this movement help generate the highest engagement rates the Cheerios brand has ever experienced online.


super bowl planning

It may have been the 48th Super Bowl, but it was the 1st time Cheerios ran a TV spot. "Gracie" debuted a few days before the game and the reception was heart-warming. The experience I had guiding the team through the 24-hours leading up to and after the game was heart-racing.

little free libraries indiegogo campaign

Cheerios donates more than 10 million books every year. We furthered our support of childhood literacy by by raising funds for Little Free Libraries in the Dallas-Forth Worth area by creating an Indiegogo campaign that raised enough money for us to build 30 Little Free Libraries.