Adjunct Teaching

For the past two years, I've been adjunct teaching at the University of Minnesota in the School of Journalism and Mass Communication. I teach a digital marketing course to undergraduates pushing themselves to find a way to make a dent in the marketing world after they graduate. I take great pride in helping them get there and am honored the University of Minnesota keeps asking me to come back.

craig-pladson-teaching

Teaching and design thinking

Yes, adjunct teachers 'teach what they know.' But, how I teach is something I'm constantly iterating and evolving based on the needs of my students. In order to help build empathy for what they're interested in learning about, I use several human-centered design methods to encourage collaboration between me and my classes. I also use a human-centered approach as we work through solving complex marketing problems for brands they chose to work on throughout the semester.

craig-pladson-syllabus.png

digital strategy (jour 3275): syllabI

Organizing a way to teach what you know has proven to be one of the most difficult things I've ever done. I modify my syllabus each time I teach the course and the most recent version can be found in a Google Doc. While you're there, I encourage you to leave comments and suggestion for how it could be better.

Craig-Pladson-Class-Materials.png

DIGITAL STRATEGY (JOUR 3275): GOOGLE DRIVE folder

Once you have a way to organize what you know, then you have to create content to teach others about it. You can get a glimpse into the type of content I create for each of my classes by viewing, and even downloading, the presentations I've created throughout my teaching experience. If you have any feedback on the content, send me a note!