For the past two years, I've been adjunct teaching at the University of Minnesota in the School of Journalism and Mass Communication. I teach a digital marketing course to undergraduates pushing themselves to find a way to make a dent in the marketing world after they graduate. I take great pride in helping them get there and am honored the University of Minnesota keeps asking me to come back.
Teaching and design thinking
Yes, adjunct teachers 'teach what they know.' But, how I teach is something I'm constantly iterating and evolving based on the needs of my students. In order to help build empathy for what they're interested in learning about, I use several human-centered design methods to encourage collaboration between me and my classes. I also use a human-centered approach as we work through solving complex marketing problems for brands they chose to work on throughout the semester.
digital strategy (jour 3275): syllabI
Organizing a way to teach what you know has proven to be one of the most difficult things I've ever done. I modify my syllabus each time I teach the course and you can view my last two syllabi in Google Doc. The first syllabus is focused on modern marketing and the second syllabus incorporates product invention and business / brand building from the ground up.
DIGITAL STRATEGY (JOUR 3275): GOOGLE DRIVE folder
Once you have a way to organize what you know, then you have to create content to teach others about it. You can get a glimpse into the type of content I create for each of my classes by viewing, and even downloading, the presentations I've created throughout my teaching experience. If you have any feedback on the content, send me a note!