Craig Pladson


I’ve spent my career driving digital and brand innovation for startups all the way up to Fortune 500's. On the client side, agency side and in the classroom as an adjunct professor.


Ovative Group
Senior Director, Marketing
2018 to present

GoKart Labs
Director, Strategy & Marketing
2014 to 2018

Director, Digital Innovation
2007 to 2012

University of Minnesota
Adjunct Professor
2016 to Present

General Mills
Digital Marketing Manager
2012 to 2014

Digital River
Channel Development Manager
2000 to 2006


Master of Business Administration
University of St. Thomas
2005 - 2010

Bachelor of Arts, Communication Studies
Gustavus Adolphus College
1996 - 2000


Vice President
2016 to 2018

Vice President
AdFed MN
2010 to 2012



Craig is smart, driven, insanely collaborative – and attracts networks of people who want to align and build great things together. And quite simply, he is good people, with good humor to boot.
— Sharon Panelo, Freelance Strategy Director
Craig is truly an expert at understanding how brands can thoughtfully connect with their audiences in ways that deliver on the brand’s purpose and objectives. He approaches every project or business problem with strategic focus and creative thinking.
— Casie Cook, Strategist at Colle McVoy